Giuseppe Catenazzo is the Head of Research & Adjunct Lecturer at AUS American Institute of Applied Sciences in Switzerland and an Affiliate Professor in Marketing at ICN Business School, a French Grande École. He also teaches Market Research & Consumer Behaviour, Economics & Management, Operations Management and Statistics at several institutions in Switzerland. Giuseppe is an Italian and Swiss citizen. He studied in France, Italy, Switzerland, and the United Kingdom and speaks several languages. Dr. Catenazzo is also an editor of international research books; his research on quality perceptions, service recovery, and complaining behavior has been published in Production Planning and Control, International Journal of Quality and Reliability Management, and the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior.