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The Law of Advertising, Marketing and Promotions
The Law of Advertising, Marketing and Promotions
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Author(s): Bernstein, David H.
Kagan, Jared
Keller, Bruce P.
ISBN No.: 9781588521729
Pages: 970
Year: 202404
Format: Loose-leaf - sheets only
Price: $ 906.66
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

David H. Bernstein David H. Bernstein is a litigation partner in the New York office of Debevoise & Plimpton LLP. He has handled a wide range of high profile intellectual property matters involving false advertising, trademark and trade dress infringement and dilution, Internet and domain name law, anti-counterfeiting, copyright infringement, right of publicity, misappropriation, trade secret and patent infringement matters. Mr. Bernstein is recognized as a leading intellectual property practitioner by such publications as the IFLR Benchmark Litigation Guide, Chambers USA and Legal 500 US . Mr. Bernstein is also an adjunct professor at George Washington University Law School where he teaches Advanced Trademark Law.


He was formerly Counsel to the International Trademark Association (INTA) and currently chairs INTA_x0019_s U.S. Amicus Brief Subcommittee. He has written and lectured widely on IP law issues. Mr. Bernstein received his A.B. magna cum laude from Princeton Universitys Woodrow Wilson School of Public and International Affairs in 1985, his M.


Sc. from the London School of Economics and Political Science in 1986, and his J.D. from Yale Law School in 1989. He served as Law Clerk to the Honorable Robert E. Keeton, US District Court for the District of Massachusetts, from 1989-1990. Bruce P. Keller Bruce P.


Keller supervises the Intellectual Property Litigation practice at Debevoise & Plimpton LLP. His experience covers all areas of intellectual property and media law, including false advertising, unfair competition, right of publicity, trademark, copyright and sports related matters. He is consistently ranked as one of the nations leading lawyers in these areas by a number of industry publications and, over the last 25 years, has successfully litigated a number of precedential advertising-related matters. In addition to maintaining a full-time litigation practice, Mr. Keller has taught at The Berkman Center for Internet and Society at Harvard Law School and, in May 2008, received the Berkman Award, the Centers highest honor, for his pro bono service as a lawyer, educator and co-director of the Centers clinical program. He has also been Counsel to the International Trademark Association (INTA). Mr. Keller received a B.


S. from Cornell University in 1976 and his J.D. from Boston University in 1979. Paul D. Rubin Paul D. Rubin is a partner in the Washington D.C.


office of Debevoise & Plimpton LLP. His practice includes all areas of advertising law with a focus on Federal Trade Commission (FTC) investigations and counseling. He also routinely appears before the National Advertising Division of BBB National Programs (NAD). Mr. Rubin has particular expertise on the intersection of advertising law and FDA-regulated companies, including pharmaceutical, device, and consumer product companies. As Chair of the firm''s FDA regulatory practice and co-chair of the firm''s Healthcare and Life Sciences Group, he routinely advises life sciences and consumer product companies on complex advertising and promotion issues including false advertising litigation under Section 43(a) of the Lanham Act. He is a frequent author and lecturer on FTC and FDA law and has guest lectured at the University of Pennsylvania Law School. Mr.


Rubin graduated magna cum laude with a B.S. in Economics from the Wharton School of Business in 1989, and graduated cum laude from the University of Pennsylvania Law School in 1992. Jared Kagan Jared I. Kagan is a counsel in the New York office of Debevoise & Plimpton LLP, as part of the Intellectual Property group. His practice includes litigation and counselling on trademark, false advertising, copyright, and defamation matters, and he has litigated cases in state and federal courts, before the Trademark Trial and Appeal Board and before the National Advertising Division of the BBB National Programs. Mr. Kagan represented Kind, LLC, and prevailed, in the first case to go fully through the National Advertising Division''s fast track SWIFT resolution process that the NAD launched in 2020.


Mr. Kagan''s other recent advertising, trademark and IP cases include representations of Frontier Communications, WeWork, Abbott Labs, BodyArmor, Bank of America, and Costco. Mr. Kagan graduated from Cornell University with a B.S. in Industrial and Labor Relations in 2007, and graduated summa cum laude from New York Law School in 2010, where he was a Dean''s Scholar and John Marshall Harlan Scholar.


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