"An essential, practical, guide full of useful tips, techniques, strategies, and outside-the-box recipes for negotiation success." -- JOE NAVARRO, internationally bestselling author of Be Exceptional "As a business leader, a teacher, a mother, and a regular human being just getting through our conflict-addled times, I find this book and the tools it offers refreshing, hopeful, and so user-friendly that I want to rush out and buy it for everyone I know. The tools themselves are so valuable they should be taught in every school, company, and to therapists, consultants, and leaders. But it's the stories about real-life people dealing with fear, intimidation, and frustration at work, at home, in high-pressure situations or everyday conflicts, that gave me the feeling, 'I can do this too!'" -- ELIZABETH LESSER, cofounder, Omega Institute, and New York Times bestselling author of Cassandra Speaks "Just as you wouldn't use a screwdriver to hammer in a nail, you shouldn't use the same approach for every negotiation. Seth Freeman's 15 Tools to Turn the Tide gives you a variety of powerful ways to turn every negotiation into a win-win. Fun to read and full of easy-to-remember tips, this book is a winner!" -- KEN BLANCHARD, coauthor of The One Minute Manager® and The One Minute Entrepreneur "In 15 Tools to Turn the Tide, world-renowned conflict management and negotiation expert Seth Freeman provides the perfect blend of empirical insight to walk both experienced and novice negotiators through any complex negotiation. Whether it's a high-stakes negotiation in the corporate board room or just trying to convince your Dad to get a cat, Freeman's tools will get you through any harrowing impasse. It can even help police hostage negotiators, who must negotiate intense, life and death, encounters.

A must-read new book." -- Lt. JACK J. CAMBRIA (ret.), NYPD Hostage Negotiation Team Commander (2001-2015) "We've all read books that seek to tell the reader what to do to improve things: to fix a relationship with a boss, resolve a disagreement with a colleague, or reach agreement with an adversary. The problem with these books is the whats are easy and obvious. In 15 Tools to Turn the Tide, Seth Freeman focuses on the hows: the specific steps and behaviors that allow you to achieve your objectives. For anyone wanting and needing to negotiate successful outcomes, this book is the holy grail!" -- MICHAEL FEINER, former Pepsi Senior Vice President, Columbia Business School Management Professor, and author of The Feiner Points of Leadership "Learning how to bridge the gap between theory and practice is a true art that can take years to master, let alone teach.

Seth Freeman's new book, 15 Tools to Turn the Tide, manages to not only teach theory, but also how to implement it in practice--exactly when needed most. That alone makes this book an invaluable resource, but Freeman doesn't stop there and delivers the must-read book to truly be empowered when negotiating." -- LIZ ELTING, founder, TransPerfect, and founder and CEO of the Elizabeth Elting Foundation.