Joseph Parnes, President of Technomart, describes the methods he has developed over the past three decades for producing consistent returns in the stock market. He is well known for his involvement in short selling, an investment strategy that seeks to earn profit when stocks decline in value. Most investment advisors recommend against short selling, particularly for individual investors, because it is a sophisticated strategy that many perceive as unnecessarily risky. In Short Selling for the Long Term , Parnes describes his approach to bolstering long positions with the profit made through short sales. What goes up must come down. When the inevitable happens and a bear market begins, investors are often counselled to liquidate their assets and hold cash, biding their time until the next upswing. Although cash is safe, it's not profitable, and investors miss out on returns when they fail to use strategies that can yield returns in both bull and bear markets. Parnes' method of combining long and short positions can allow investors to stay invested, whatever the proverbial weather on Wall Street.

Short Selling for the Long Term shows professional and individual investors how to identify promising short positions, using Parnes' own parameters. Using this formula consistently, readers may be able to add the profits from their short positions to the capital available for long-term investment. The author describes methods for controlling risk and managing portfolios such that the interest and other costs associated with short selling are compensated with the returns from carefully selected long positions. Parnes focuses on steady, stable growth for his investment clients, and this book makes his formula for winning available to all.