The last fifteen years has witnessed increased academic and practitioner interest in identity studies focusing on the concepts of both corporate and organizational identity. Currently, however, there does not exist an academic publication that is solely concerned with corporate identity. This publication fills this void with an anthology of 'corporate identity classics'.Meeting the needs of identity scholars by focusing on organizational contexts (especially those from a marketing/communications background),the bookalsomeets the pedagogical needs of university faculty with responsibility for courses on this area. This anthology has the potential to be a work of seminal importance as it is the first publication of its kind.The concept of organizational identity approaches business identity studies from the perspective of organizational behaviour. North American authors such as Albert, Corley, Gioia, Hatch, Pratt, and Whetten have beeninfluential, as has Schultz in Europe.This text provides an important overview of the subject, bringing together all the key influences in the field and unifies them with the editor's contextualizing commentary and an original Harvard style case study authored by Stephen Greyser.