Appeals to small business owners and entrepreneurs who are interested in what it takes to sell their business whether they choose to do it or not Readers gain a keener understanding of what it takes to build value in their business in order to make it attractive to potential acquirers Provides an in-depth look at not just the financial side of selling a business but the personal and emotional side as well Features additional lessons learned from a veteran entrepreneur including topics, such as reinventing a business, the value of mentors, and the importance of company culture Teaches small business owners and entrepreneurs to sell a business when it's ready and not when they're ready and how to know when it's ready Provides a glimpse into the world of mergers and acquisitions and the many factors that go into the acquisition process Small business owners and entrepreneurs gain valuable insight into the importance of creating an exit strategy to insure their future and the future of their business Appeals to fans of Jay Myers' first two books ( Keep Swinging and Hitting the Curveballs ) who have had a front row seat on his entrepreneurial journey for more than a decade.