Become a responsible marketer by wielding the power of your strategy wisely. Embrace your biggest opportunity and make a difference in the world by aligning your strategy with authentic advocacy and meaningful brand activism year round. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. The chapters feature success stories and behind-the-scenes insights from Fortune 500 and Silicon Valley's most responsible marketing leaders and creatives, including Carla Hassan, Bozoma Saint John, Kenny Mitchell, Dara Treseder, Annie Jean-Baptiste, Derek Walker, Deadra Rahaman, Zoe Scaman and Walt Geer. Responsible Marketing breaks down how marketers can wield the power of their brands wisely. Readers walk away knowing how to build a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth.