Introduction; Ángeles Moreno CHALLENGES OF CHANGE IN UNPREDICTABLE TIMES Chapter 1. Uncovering Design Criteria for a Digital Feedback Tool to Promote Energy Saving Behaviour; Pascal de Vries and Igor ter Halle Chapter 2. Strategic Communication in Unpredictable Times: A Case Study of Croatian Universities; Mirela Holy Chapter 3. Feminist Crisis Communication and Ethics of Care: An Analysis of Crisis Communication Messages from First Minister of Scotland, Nicola Sturgeon, During Covid-19 Pandemic; Aryna-Alexandra Creanga Chapter 4. The Guiding Principles of the Profession. A Comparative Study; Susana Miquel Segarra, Gisela Gonçalves, and Isabel Ruiz-Mora THE HUMAN ELEMENT IN EMPLOYEE COMMUNICATION Chapter 5. Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment; Daniel Wolfgruber and Sabine Einwiller Chapter 6. Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation.

A Study of Swiss Communication Managers; Albena Björck, Selina Guhl, and Robin Sticher Chapter 7. The Effects of Social Exchange Quality Indicators on Employee Engagement through Internal Communication; Anja Spoljaric and Dejan Vercic Chapter 8. Employee Activism: When Employees Speak out Publicly Against their Employer; Neda Ninova-Solovykh THE PEOPLE BEHIND STRATEGIC COMMUNICATION Chapter 9. Stigmatization of Spokespersons; Olaf Hoffjann, Julia Gürster, Lara Johanna Hackenbeck, Jakob Halm, and Lena Katharina Mirthes Chapter 10. Regulated Lobbying in Scotland: A Typological Study of Public Affairs Practitioners; Neil James Freshwater Chapter 11. The Elements of Advocacy: Finnish PR Consultants' Media Strategies in Lobbying; Markus Mykkänen Chapter 12. Discovering Digital Lobbying: How Digital Transformation and Social Media Affect Classic Lobbying Actors; Kathrin Stürmer, Lars Rademacher, Pio Fenton, and Gearoid O Suilleabhain.