From the cotton fields of West Texas to a billion-dollar entrepreneur When Jason Camper launched Le-Vel with co-founder Paul Gravette, his guiding vision was to create a company, a brand, and a product line that had never been seen before. Over 10 million customers, approaching 3 billion dollars in sales, and 30 patents later, the inventor of the THRIVE premium product line has fulfilled each goal he set for himself, and he's ready for more. In THRIVIN': The American Dream , Camper gets personal, sharing the grit, grace, and hard-earned wisdom that went into building a transformative wellness brand and achieving success on his own terms. This refreshing memoir traces a path from troubled youngster to global entrepreneur, including candid discussions of the failures along the way which became steppingstones to a billion-dollar enterprise. Readers will also gain practical insights for pursuing their own ambitions in business and beyond. Inspiring and timely, this is an essential read for leaders, aspiring entrepreneurs, and anyone seeking the courage and motivation to THRIVE.