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Advances in Data Analytics for Influencer Marketing: an Interdisciplinary Approach
Advances in Data Analytics for Influencer Marketing: an Interdisciplinary Approach
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ISBN No.: 9783031657269
Pages: vii, 440
Year: 202408
Format: Trade Cloth (Hard Cover)
Price: $ 268.84
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

- 1: Introduction to Influencer Marketing and Data Analytics.- 2: The Evolution of Influencer Marketing.- 3: From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era.- 4: Revolutionizing Influencer Marketing: Harnessing the Power of Data Analytics and Artificial Intelligence (AI).- 5: Influencer Marketing Unleashed: Leveraging Data Analytics for Success.- 6: Data analytics and AI for influencer marketing.- 7: Interdisciplinary Data Analytics Transforming Influencer Marketing Strategies.- 8: Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaign Ex-cellence.


- 9: Sustainability and Influencer Marketing: Measuring the Gap between Consumer Attitudes and Purchase Behavior.- 10: An Audience Threshold in the Millions: Exploring Influencer Marketing Activations Online.- 11: Metaverse: A New Frontier for Influencer Marketing.- 12: Influencer Marketing on New Platforms and the Metaverse for Male Grooming Brands.- 13: Impact of Influencer Marketing through Instagram among Youth: A Study.- 14: E-commerce Platforms Extend Beyond Sell-ing. A Case Study on India.- 15: Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: Perspectives from Unilever Pakistan.


- 16: Analysing the impact of hosting influencer giveaways on purchase intention of luxury items by Generation Z.- 17: Innovative Fusion: Attention-Augmented Support Vector Machines for Superior Text Classification for Social Marketing.- 18: Fuzzy Artificial Intelligence as a Technique to Find Relative Desirability for Fake Review Detection.- 19: A Study on the Influence of Artificial Intelligence on Brain Plasticity with Reference to Consumer Behaviour and Workplace Dynamics.- 20: Influential Asanas: An In-depth Study Exploring the Dynamics of Yoga Influencers.- 21: Online User Choices Data Analytics and Privacy in Digital Marketing: Legal-Ethical Landscapes in the Digital- Futuristic Arena Projecting Multiple Layers of Artificial Intelligence and Blockchain.- 22: The pinnacle of influence: unveiling the evolution, global dynamics, and multidisciplinary tapestry of social media influencer marketing (2016-2024).


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