Publisher Marketing Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month) Email campaign to minimum 340K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors per month) Book excerpts shared on Entrepreneur.com to showcase each of the chapter's content with the inclusion of CTA to buy the book at the retailers Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur's social networks, which total 13 million engaged Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Instagram spotlight campaign featuring case studies in the book Author Marketing Coordinated social media campaign on author's social channels and media platforms (43,000 combined followers) Author email blast to dedicated opt-in list of 4,000 10-15 speaking engagements planned for 2019 with average attendance between 600-800 Online blog campaign with Glassdoor.com reaching 57 million unique visitors Author has committed to a PR push focused on radio, online blog licensing of author content, and podcast push Full-page ad in Entrepreneur and Green Entrepreneur print and digital magazines (3.1+ million readers/month) Email campaign to minimum 340K Entrepreneur and Green Entrepreneur subscribers Banner ads on Entrepreneur.com and GreenEntrepreneur.

com (audience 14 million unique visitors/month) Book cover and text links within related articles and channels on publisher sites Content campaigns shared via publisher's social networks (13+ million engaged) Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts.