Demonstrates the universal need to get to the point (and get the point across) quickly Shows how anyone can create effective communications using simple, brain-friendly shortcuts Provides a framework that applies to all modes of communication, from email to meetings to presentations Can be used as a guide to transform any organization's internal and external communications Gives the practical tools to address the #1 challenge of any communicator: gaining attention and engagement Explains how 8 billion people operate by one common set of brain-based "rules" for processing messages Appeals to fans of Donald Miller's Building a Storybrand , Jim Vandehei's Smart Brevity , and Jay Sullivan's Simply Said.