In Designing Brands, the Creative Voyage team provides a backstage view into eight studios who produce some of the world's most captivating visual identities. Alongside these independent agencies' greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition. Designing Brands is split into chapters-discovery, direction, typography, illustration, photography, design, digital, and physical-based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life. Designing Brands is a must-have practical and inspirational tool for current and aspiring graphic designers, art directors, and creative consultants-or merely a resource for those interested in a behind-the-scenes view of the beautifully crafted brands that they know and love.