The first edition of Managing by the Numbers was an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business. Business education and accounting experts Chuck Kremer and Ron Rizzuto teamed up with open-books management authority John Case to demystify the numbers with commonsense business knowledge. This new edition, Dollars and Sense , compiled and edited by behavioral accounting innovator J.W. Ballard, includes over a dozen major case studies. Ballard delivers tools and insights for organizations large and small to help any senior executive, CFO, accountant, or businessperson to be self-auditing with their entire work system. The cases illustrate how to create a simple framework for conversing about both the financial and behavioral numbers, and propelling them in the right direction. The cases illustrate the power to drive performance in organizations where the numbers help people daily to tell their story effectively.