"This book offers a fresh perspective on the use of university exchanges to broaden global understanding of and appreciation for a country's culture, values, and foreign policy objectives. Adroitly integrating an analysis of South Korean and Moroccan instrumentalization of higher education initiatives, this book illustrates how university exchanges can develop a more skillful and globally literate workforce, at home and abroad." (Vivian Walker, Professor, Georgetown University, USA, and Executive Director of the United States Advisory Commission on Public Diplomacy at the Department of State) "This volume offers the reader both a broad perspective on a range of relevant theory in international education and relations that would be of interest to both newcomers and specialists alike. Most importantly, however, the volume is rooted in the specific examples of two nations--South Korea and Morocco--that offer useful comparison and contrasts in their approaches and their relative merits and lessons for the national and global contexts." (Brian Seilstad, Director for Internationalization and Partnerships at Al Akhawayn University in Ifrane, Morocco).
International Higher Education and the Rise of Soft Power As Cultural Diplomacy : A Comparative Study of Morocco and South Korea