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The Brew Deal : How Beer Helped Battle the Great Depression
The Brew Deal : How Beer Helped Battle the Great Depression
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Author(s): Taylor, Jason E.
ISBN No.: 9783031731327
Pages: xx, 270
Year: 202501
Format: Trade Paper
Price: $ 45.53
Dispatch delay: Dispatched between 7 to 15 days
Status: Available (Forthcoming)

"I shiver when I teach the history of prohibition of alcohol in the USA. Recent burgeoning neo-prohibitionist tendencies scare me. To understand the risks of the latter, we need to thoroughly understand the impacts of the former. This makes this brilliant book by Jason Taylor essential reading for all who care about the ongoing pleasures of drinking a beer and those who need to understand its critical role in a thriving society." (Charles Bamforth, Distinguished Professor Emeritus at University of California, Davis; Senior Quality Advisor at Sierra Nevada Brewing Co.; and author of "In Praise of Beer") "Jason Taylor knows how to make economic history sing. At one level, 'The Brew Deal' is a story about FDR and the beer industry. But it is more: The book tells a tale of American resilience in battling the Great Depression.


If you've got the time, Taylor's got the book." (Kenneth Elzinga, Professor of Economics, University of Virginia) "Jason Taylor provides a marvelous narrative about a happy change during the Great Depression, the return of legal beer. In an entertaining and informative fashion, he covers the beer industry's decline under Prohibition, the politics of repeal, the celebrations that followed, the financing and impact of the rapid reopening of breweries, and the long after-life of 3.2 beer." (Price Fishback, Professor of Economics, University of Arizona) "In 'The Brew Deal,' Jason Taylor turns an economist's eye to beer economies in the U.S. during and after Prohibition. The result is a detailed and often eye-opening history of a seemingly familiar period in beer's American history.


Sheer delight for historians." (Maureen Ogle, author of "Ambitious Brew") "Jason Taylor's writing pulls you in while both informing and entertaining. The book will be a delight to read whether you are a casual history buff or professional historian. Enjoy the journey while consuming a 3.2 beer." (Darrell Smith, Executive Director, American Breweriana Association) "Taylor provides a richly detailed account of the wide range of steps breweries took in the months and years leading up to and following the return of legal beer in April 1933. Anyone interested in the history of beer and brewing in America and in the labyrinthinely (almost humorously) complex set of state and local laws that emerged in post-Prohibition America will want to buy this book." (Martin Stack, Deputy Chief Executive Officer, The Beeronomics Society and Professor of Management, Rockhurst University) "It's rare that a book about events from a century ago feels so fresh and timely.


This gripping scholarship is a joy for readers. It also provides important insights into the politics and regulation of alcoholic beverages today." (Bart Watson, VP of Strategy & Chief Economist, Brewers Association).


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