List of Figures List of Contributors Preface Acknowledgements List of Abbreviations Introduction MADHULIKA SAHOO, S. JEYAVELU AND ANJALI KURANE PART I An Insight into Ethnography 1 Ethnography: A Progressive Methodological Approach MADHULIKA SAHOO AND ANJALI KURANE 2 Emic and Etic Approaches in Conventional and Contemporary Social Science Research NAVANEETA RATH 3 Ethnographic Case Study Research: The Scope and Limits of Empirical Data SATTWICK DEY BISWAS 4 Ethical Issues in Ethnographic Research: A Methodological Practice in the Field SUMAHAN BANDYOPADHYAY 5 Ethnographic Techniques in Social Sciences Research AMRITA SAHU AND MADHULIKA SAHOO 6 Ethnographic Research in Social Sciences: Using RQDA (CAQDAS) for Data Analysis SURJIT KUMAR KAR AND DEBASMITA PANIGRAHI PART II Ethnography Then and Now: Use of Ethnography in Allied Disciplines 7 Ethnography in Education: Ethnographic Research Methods in Understanding Classroom Pedagogies JULIE LUCILLE DEL VALLE 8 Linguistic and Cultural Diversity: An Ethnographic Approach to Teaching and Learning of Language TANNISTHA DASGUPTA 9 The Cultural Basis of Human Behaviour and Ethnography BHASWATI PATNAIK 10 Ethnography and Health Research: The Ins and Outs SHRUTI SINGH SAXENA AND NISHANT SAXENA 11 International Border Studies and Ethnography Research Challenges RATNA DHAR 12 Ethnography and Artificial Intelligence S. SUMATHI, S. MANJUBARKAVI AND P. GUNANITHI 13 Exploring Hybrid Organizing through Organizational Ethnography SUSHANTA KUMAR SARMA PART III From Theory to Practice: Sharing Ethnography Fieldwork Experiences 14 The 'Reflexive Rapport' in a Participatory Ethnography: Research with Children Living in a Bangladeshi Slum ROSIE YASMIN 15 Smart City Stories: A Case Study of a City in South India KANAKA HIMABINDU POTTUMUTHU AND HARIPRIYA NARASIMHAN 16 Digital Ethnography: Opportunity and Challenges in Applying for Tribal Development SHREE BHAGWAN ROY 17 Recovering Health through Identity: The Sési Irékani-Buen Vivir in México for the P'urhépecha People MARCO RICARDO TÉLLEZ CABRERA 18 An Exploratory Study of Witchcraft among Munda Tribes of Betakocha in India PRITA DAS GUPTA, DHEESHANA S. JAYASUNDARA AND EWAN DUARTE 19 Social Construction of Gender and Ethnography: An Ethnographic Case Study on Primary Educational Institutions of Rural Bangladesh TATA ZAFAR 20 From Prescription to Application: Using Grounded Theory-based Methods to Study Social Enterprises ANKITA TANDON Index.