List of Illustrations Preface Paul Collinson and Helen Macbeth Introduction: Pure Food. Theoretical and Cross-Cultural Perspectives Paul Collinson and Helen Macbeth Chapter 1. The Impurities of Purity Jeremy MacClancy Chapter 2. 'Pure' Food and Food Taboos in Cross-Cultural and Human Ethological Perspective Wulf Schiefenhövel Chapter 3. Food and Order: Purity, Danger and the Bayesian Brain Mark Carter Chapter 4. From Concepts of Pure Food to a Healthy Diet in Greco-Roman Amalia Lejavitzer Chapter 5. Eating Pure: Ethnography and Food in 'Fitness Cultures' Lorenzo Mariano and F. Xavier Medina Chapter 6.

'Pure Food' in Catering for Public Institutions: Policies and Aspirations The City of Liverpool, England Lucy Antal Chapter 7. Blood Used in Food: When, Where and Why Not? Gabriel J. Saucedo Arteaga,Claudia A. Flores Mercado and Paul Collinson Chapter 8. Pure Food, Food Tourism and the Mythologising of Western Ireland Paul Collinson Chapter 9. Bioethics and Pure Food: The Consumers' Dilemma in West Mexico Daria Deraga Chapter 10. The Label, 'Organic', as a Representation of Food Purity: A Study of an Organic Beef Farm in Oxfordshire, England Helen Macbeth Epilogue: From Pure Food to Purification: A Review of Perspectives Helen Macbeth and Paul Collinson Index.