"For all of us who love our pop-culture wonder women and have wondered about their feminist implications, There She Goes Again asks fearless questions about these characters and offers brilliant insights about their appeal. Aviva Dove-Viebahn explores what female exceptionalism means for super-powered heroines, and as the title suggests, advances timely insights about how we imagine and picture extraordinary women in the postfeminist era." -- Linda Mizejewski, author of Hardboiled & High Heeled: The Woman Detective in Popular Culture "In an analysis both invigorating and theoretically rigorous, Aviva Dove-Viebahn skillfully deconstructs the age-old dichotomy of feminism versus femininity to produce a nuanced reading of popular culture's mediation of gendered empowerment. This is essential reading for readers interested in gender, media and power, and a valuable contribution to ongoing cultural debates."-- Miriam Kent, author of Women in Marvel Films "Relying on close readings that in turn recognize nuances of media texts, Dove-Viebahn accurately and persuasively enumerates the potentialities and pitfalls of gendered understandings. She brings together media analysis with a serious sense of what is at stake, which is, in short, the contemporary state of feminist thought." -- Suzanne Leonard, co-editor of Imagining "We" in the Age of "I": Romance and Social Bonding in Contemporary Culture.