Preface Chapter 1: Surviving the Creative Space The birth of the Creative Strategy Bottom Line and the Importance of Collaboration Case study: Van Leeuwen Ice Cream: How a fresh design increased sales Creative Teams Definitions What Makes an Effective Creative Team Becoming an Effective Team Member How to Prepare Yourself for Teamwork Exercise 1: Mapping a Value System for Your Creative Career Chapter 2: Agency Teams Creative Agencies Come in All Shapes and Sizes Defining Creative Agencies Studio Marketing Agency Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners Branding Agency Advertising Agency Case study: CitiBike: Collaborating on a Multifaceted Campaign Consultancy Production Company Motion Graphics Studio Animation Studio State of the Agency World Exercise 2: Interview Outside Your Scope Chapter 3: In-House Teams The Value of In-House Creative Teams In-House/Agency Collaboration Case study: Inside Out Awards: Celebrating In-House Creative Work Working In-House Towards a Common Goal Different Kinds of In-House Work Collaboration In-House - Across Teams Collaboration In-House - Within Teams Interview with Devin O'Bryan from IBM Design Creative Workflows Starting Out In-House Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance Challenges and Opportunities Working In-House Exercise 3: Understanding an In-House Brand Chapter 4: Freelance Teams Freelance Creative 'Teams' Different Ways to Freelance Building Connections Freelance Workflows Case study: Jameson Whiskey: Collaborating as a Freelance Illustrator The Art Director/Copywriter Freelance Team Interview: Advice from Kristen Curtis and Aldo Arias of Only Child Freelance Collectives The Freelancer and Client Team Freelancers Need Coaching Too From Freelancer to Entrepreneur The Freelance Life Exercise 4: Examining Your Work Habits Chapter 5: Community as an Extension of Creative Team Community as Creative Team Nurture Existing Creative Community Grow Creative Community Case study: Make a Mark: Building Community by Giving Back Embrace Mentorship Quality Connection Interview with Co-author of Being Boss, Kathleen Shannon Community Lasts a Career Exercise 5: Finding a Creative Mentor Conclusion Acknowledgements Ancillary Material Recommended Reading.