The only book to offer deep insight into color's effect on humans and how colors reflect our history. Color is a powerful force in our lives. It is a major influence in visual and verbal communication and on the decisions we make every day. Deep Color unpacks all the shades of the rainbow (plus black, white, and pink) with little-known facts, stunning visuals, and a critical perspective on color and the nonverbal meanings it carries. Unpacks the mysteriously powerful shades of the rainbow (plus black, white, and pink) Understanding the cultural information encoded in color will make readers more aware of the media's persuasive use of color Deep Color contains essays exploring the intriguing facets of color, such as imperial yellow in China or lapis lazuli in Egypt. Each hue is illustrated not just in words, but in historical and contemporary images that show how ancient ideas are still very much alive today--and also how color can take on new meanings. Destined to become a classic, Deep Color explores how color acts on our imagination, subconscious, and daily decisions. It helps readers unpack the color-laden stimuli that come their way every minute of every day.