Key Selling Points: In 2022, plants appeal. Even before COVID 19, millennials were the devoted followers of 'plant influencers' on social media platforms like Instagram and Pinterest. In the wake of COVID 19, hundreds of thousands of people bought seeds and planted a garden--many for the first time in their lives. Lyn Baldwin has been talking about plants--in high school and university classrooms, on natural history cruise ships, in gardens or on trails--for more than 30 years. From young to old, urban to rural, there is a hunger to rebuild our relationship, individually and collectively, with our green neighbours. Drawing Botany Home: A Rooted Life will satisfy readers who want to understand how we can change not just ourselves but the world, by cultivating a connection--whether through science, gardening or art--with plants. The inclusion of the author's beautifully illustrated field journal techniques as an example of a practice that cultivates intimacy, Drawing Botany Home has the potential to move from inspiring story to guiding document. The book will attract not just the followers of plant influencers, but also the environmental activists and educators, teachers, conservationists, artists and interpretive naturalists who have been working to alleviate our society's plant blindness.
The book will be edited, designed, and marketed for a variety of markets, including trade bookstores, gift shops, spinner racks, and nature centres. Canadian pitches (CDN publicist): Canadian Geographic, Canadian Literature/Littérature canadienne, CBC Radio -- BC; newspapers and radio throughout the BC Interior: Bulkley-Nechako Cariboo Central Kootenay Central Okanagan Columbia-Shuswap East Kootenay Fraser-Fort George Kootenay Boundary North Okanagan Northern Rockies Okanagan-Similkameen Peace River Stikine Region Thompson-Nicola General Media + Publicity Plans: Social media campaigns, blogger outreach, digital collateral for online use Publicity and promotion in conjunction with author's speaking engagements Outreach to subject-specific organizations, markets and festivals Excerpts available Electronic ARCs Marketing + Promo Deliverables: Digital collateral (social media banners, quote nuggets) Electronic ARC Online banner Press release Podcast.