Key Selling Points: Introduces readers to the concept of "the weekender effect": how affluent, transient visitors to small towns leave a lasting impact on rural communities. Mountain town's are in constant states of flux as city dwellers seek peace and quiet outside of major metropolitan centres. Once quaint and devoid of urban spoils, many resort towns are now overcrowded, generic 'outposts of globalization', complete with fast food, big box stores, and traffic jams. The author focusses on mountain towns in western Canada, but the crux of his observations can be applied to mountain towns throughout western North America. The writing is passionate, populist, and provocative. Top tier Canadian pitches (CDN publicist): Canadian Geographic, Canadian Literature/Littérature canadienne, CBC Calgary, CTV Calgary, Global Calgary, Quill & Quire, The Globe and Mail, Vice Canada, Rocky Mountain Outlook, Canmore Leader Post, Banff Crag and Canyon, Jasper Fitzhugh, Pique Newsmagazine, Whistler News Today, Vancouver Sun, Victoria TimesColonist Outdoor/Adventuring/Conservation media (US publicist): Outside Magazine, National Geographic, Sierra Mag, Field & Stream, Backpacker, Travel & Leisure, Earther, Greenwire, Mother Nature Network, OnEarth, Biographic, All About Wildlife Outdoor/Adventuring/Conservation Podcasts (US publicist): Outside Podcast, Dirtbag Diaries, REI's Wild Ideas Worth Living, The Trail Show, The Trail Show, Outside / In "Mind Body Spirit" (US publicist): Tricycle, Lion's Roar, Spirituality and Health, Kindred Spirit, BuddhaDharma, Juxtapoz, Light of Consciousness, Mantra Magazine General Media + Publicity Plans: Social media campaigns, blogger outreach, digital collateral for online use Publicity and promotion in conjunction with author's speaking engagements Outreach to subject-specific organizations, markets and festivals Excerpts available Electronic ARCs Marketing + Promo Deliverables: Digital collateral (social media banners, quote nuggets) Electronic ARC Online banner Press release Podcast.