By breaking down the study of type into a systematic progression of relationships--letter, word, sentence, paragraph, page and screen--award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. This new edition features: - New interviews from type designers and graphic designers, including: Tré Seals - founder of Vocal Type Co. (USA); Bouk Ra - an independent graphic and type designer based in Paris (France); Mary Kate Henry who has worked with Pentagram, Made Thought and Avec (USA); Leandro Assis, aka Lebassis, known for his playful bold lettering and clients that include Netflix, Apple, Facebook and more (Brazil); Lam Ieong Kun, a designer whose typographic work is innovative and humorous and bright (China); Faride Mereb - book designer, researcher, and educator whose work is in the collections of Penguin Random House and Ugly Duckling Presse (Venezuela) - More coverage of recent typeface developments, including Open Type and Variable fonts, as well as kinetic typography, projection mapping and generative type - Updated examples and imagery throughout the book to showcase the latest designs and innovations in typography QR codes through the book link to videos and exercises designed to show more complex skills. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element - both as it stands alone and as it works with other elements - to create successful design, to strengthen your skill set and to inspire your next project.
Mastering Type : The Essential Guide to Typography for Print and Digital Design