Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. This groundbreaking Seventh Edition has been restructured and reorganized for a thematic approach, but continues in the Meggs tradition as it guides students and practicing designers through a saga of artistic innovators and breakthrough technologies that define the graphic design discipline. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Seventh Edition presents previously unheard voices and practices from a spectrum of races, ethnicities, and genders, and includes the latest developments in motion, participatory, social, and data-driven graphic design methods. With nearly 1,500 high-quality images throughout, this Seventh Edition has been redesigned to create deliberate pathways for readers to compare and contrast, equalize and elevate themes across time and place. Within the theme-based chapters, deliberate design elements will present alternative interpretations and perspectives, signal importance and encourage retention. A comprehensive visual timeline and world map at the beginning of the book will provide an overview and help link themes, movements, and objects.
Meggs' : History of Graphic Design