Target Audience: Adults Christian readers Submit to key industry reviewers, including Publishers Weekly and Library Journal Promote book on author's blog where he posts every other Tuesday Work to increase email subscribers to more than 1,000, using reader magnets and giveaways Plans to seek out book clubs, churches, and bookstores as venues for book events and intends to space out events rather than front load his promotion efforts to sustain interest Use Amazon ads and promotions for both of his books ( In Search of the Hidden Moon and To Live in the Light ) Purchased a Morgan James spot in their feature in Publishers Weekly and an ad in the upcoming ACFW (American Christian Fiction Writers) conference program Comfortable with public speaking and willing to seek out more opportunities in this area Research homeschool events and events at Christian schools to get in front of his target audience of Christian readers Seek out meaningful endorsements from people publicizing the depravity of human trafficking Plans to enlist a professional book marketer to help promote the book Plans to increase book launch team to 25 people to read and review the book and promote it on their social media sites.