Second in the book series of planned releases of introducing the most used terms in a Muslim religious vocabulary. 'Assalaamu Alaikum' means 'peace be upon you' and is said as a greeting or bidding adieu. The series aims to introduce the most common Islamic terms to children in a fun and simple way. Examples are given, the characters repeat the phrase and a simple translation and explanation is provided. We expect this to be popular with Muslim parents. Our "I Can" and "I Say" series includes a number of our best-selling titles and this is similar in many respects: it offers Islamic value; it is a board book; it is targeted at toddlers and young children. The characters are popular due to the YouTube series, they are cute and stylish and appealing and especially recognisable by children and parents alike. Omar & Hana is the number one Islamic Cartoon for children.

The Omar & Hana YouTube channel has amassed 857K subscribers, their highest view count for a video in English is 23M. The engagement across their social media handles is high, particularly their Instagram account. Their channel has direct Ad links to the first book in the series. This is a pretty big franchise with plush toys, backpacks and school kits available. We expect this book to do numbers without extensive marketing due to the notoriety of the two characters. This series of song books will focus on common Islamic phrases before moving onto teaching children on building akhlaq (meaning good manners) something that's hugely important in the Islamic teachings. The lovable characters, bright colours, and catchy song only add to the appeal.