We use the 3dtotal.com websiteand name to promote all our art titles. This includes adverts, announcements,features, and a free chapter on our site. We also use our various social mediaplatforms to publicise the book: Facebook (200,000 Likes), Twitter (48,000followers), Instagram (113,000 followers), and Pinterest (8,000 followers). Inaddition we post promotional videos for all our books on YouTube and Vimeo.Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing we send out promotionalpostcards and a catalogue with all physical orders in our online shop topromote book titles that are about to be released. We also send review copiesto popular magazines, websites, and blogs such as ImagineFX and Parka Blogs,and work with sites such as Creative Bloq and CG Cookie to promote theusefulness of our books on their websites.

In addition we advertise our titleson the popular Character Design References Facebook page (853,000 Likes).Artists involved in the book are always asked to promote the book to theiraudience - this means our titles are often mentioned on social media platformswith as many as a million followers.