Sales and Market Bullets POSSIBLE ENDORSEMENTS AND PROMOTIONAL OPPORTUNITIES: Several high-profile individuals were interviewed for Hope and have expressed great support for the project, such as Darryl Sittler, Lloyd Robertson, Isadore Sharp, and Rick Hansen. Many high-profile people recently expressed the depth of that admiration in Darrell Fox's book Forever Terry: A Legacy in Letters , including Hayley Wickenheiser, Tom Cochrane, Steve Nash, Sidney Crosby, Michael Bublé, and Wayne Gretzky, all of whom we will be approaching for endorsements. Support has also been offered by the Terry Fox Foundation, which is eager to help spread Terry's story further than ever before. CATERING TO MULTIPLE AUDIENCES: This collection of interviews, photographs, newspaper clippings, and journal extracts will be of interest to admirers of Terry Fox, teachers, students, healthcare professionals, sports fans, athletes, Canadian history aficionados, and readers of the self-help genre, with stories that include topics such as sports training, facing challenges, the Marathon of Hope, medical advancements, and the strength one can find within. THE PERFECT ANTIDOTE TO THE NEWS: With so much tragedy in the headlines, everyone could use a dose of hope. Terry's response to the incredible challenge he faced is one that readers can turn to in their time of need, discovering that helping others is often the best way to help yourself. HISTORY TOLD THROUGH PERSONAL STORIES: Hearing from Terry's childhood friends, coaches, mentors, nurses, and siblings, as well as volunteers and spectators from the Marathon of Hope, we see a fuller picture of Terry as a person. Their stories demonstrate that he was an ordinary man with an extraordinary goal and delve into anecdotes and inspirational moments that make up the hero we thought we knew.