Dedicated email outreach to B2B and B2C lists - architecture, design, photography, library newsletter Targeted social media outreach Share in Facebook groups (interior design, family life, lifestyle, archiecture, etc.) Instagram takeover with author - do a tour of a space and maybe make a recipte in the book Collaborate with author to get some videos of before/after or of general work. Connect with people whose houses have been designed by him for a Q&A or quotes to promote book. Press release to cision lists. From author: * We are formulating a plan for promoting the book in a myriad of ways. Given it is coming out in December 2022, we will be celebrating my 40th year in architecture and my 30th year as a licensed architect, so we will tie that all together with book-signing events in Arizona and around the country, coordinating with different vendors from around the country through dinners and parties. * I have excellent relationships with four local publications, Phoenix Home and Garden Magazine, LUXE magazine, Iconic Magazine, and BUILD Magazine, and they have all expressed their interest in supporting and promoting the book. * I host a weekly podcast, Inspiring Living, which ties into the book perfectly, and we will be scheduling podcasts with the clients, builders, designers, and vendors from each chapter! * We will host book-signing cooking classes at vendor showrooms like Bulthaup and Christopher Peacock Kitchens in NYC or Nashville (or both), where we have projects currently underway.