TV chef, dragon slayer and bestselling author Levi Roots brings carnival to the kitchen with his hot'n'spicy Caribbean cookbook. After winning over the business minds of The Dragon's Den with little more than a song and a smile, entrepreneur Levi Roots has since sold more than one million bottles of his delicious Reggae Reggae Sauce and now he has his very own cookbook! Levi Roots' Reggae Reggae Cookbook brings the excitement and vitality of Caribbean flavours to your own cooking. An eclectic and colourful range of recipes from simple dishes for students to fantastic feasts for friends are all accompanied by heart-warming anecdotes in Levi's incomparable tell-it-like-it-is style. This bright and colourful book brings together influences as diverse as Jamaican folk tales, Notting Hill Carnival and the music of Bob Marley to create family-friendly food with that famous jerk kick. Levi Roots' Reggae Reggae Cookbook will surely add a funky beat to what you eat! Levi Roots' Reggae Reggae Cookbook features more than 80 simple and exciting recipes such as Mash-Up Eggs, Salmon St Jago de la Vega , Guinness Punch, Rum Cake and Sweet Potato Pudding. Levi also offers a diverse range of vegetarian dishes and puts a Caribbean twist on classic European favourites such as pizza and pasta. * Levi Roots has made a huge impact on the media. With the help of BBC Dragon Peter Jones, Levi has featured in both tabloid and broadsheet newspapers, on national TV and radio programmes, as a keynote speaker, and on stage at business seminars * Levi's cookbook has received high-profile national press attention and was well-received on publication with reviews and extracts.
It continues to generate viral and online publicity * Sales of Reggae Reggae sauce have been excellent - it has been branded 'the HP sauce of 21st century Britain'. Over a million bottles sold in its first six months on the shelves * Levi has developed a range of new products and sauces, expanding the Reggae Reggae brand and also infiltrating the menus of UK eateries including Subway and Slug & Lettuce * The recent 'Dragon's Den - Where are They Now?' generated an immediate leap in book sales. * Levi is a unique, dynamic character and has a strong cult following amongst the student population Competition: Original Flava & Natural Flava; MEZCLA; Motherland; Plentiful; Jamaican Cookbook; Ziggy Marley and Family Cookbook; Grill it & Spice It Up & Food for Friends & Caribbean Food Made Easy:. Craig McAnuff & Shaun McAnuff; Ixta Belfrage; Melissa Thompson; Denai Moore; Grizzly Publishing; Ziggy Marley; Levi Roots.