Table of Contents Acknowledgments Introduction Eccentric Yet Conforming, Irrational Yet Predictable: Anatomy of the Hyper Mediated Sports Fan Kenon A. Brown, Andrew C. Billings and Melvin Lewis Unit I: Antecedents and Outcomes of Fan Behavior Chapter 1The Origins of Sport Fanship: Delineating Tipping Point Sports Identity Factors J.C. Abdallah, Andrew C. Billings, Zachary W. Arth and Samuel D. Hakim Chapter 2National Basketball Association (NBA) Social Platform Fan Desires: Attitudinal and Behavioral Intentions Melvin Lewis, Kenon A.

Brown, Andrew C. Billings and Bumsoo Park Chapter 3Shaping the Shield: Exploring the Impact of Fan Attachment and Consumption towards the Perception of the NFL Brand Kenon A. Brown, Melvin Lewis, Andrew C. Billings and Bumsoo Park Chapter 4Loyalty and Locality: Contrasting Sport Fan Behaviors in the United States and China Sitong Guo and Andrew C. Billings Unit II: Media Impact on Building Fan Behavior Chapter 5Resource Dependency Theory and Off-the-Field Behavior: An Analysis of Newspaper Coverage of the NFL''s Ray Rice Saga Mia Long Anderson, Josh Dickhaus and Kenon A. Brown Chapter 6The Power of Love: Sport Celebrity, Fandom and the Influence of Mental Health Disclosures on Reducing Stigma Nathan A. Towery, Nicholas R. Buzzelli, Scott Parrott, Andrew C.

Billings and Danielle Sarver Coombs Chapter 7That''s the Ticket.Trend: College Football Bowl Subdivision (FBS) Ticketing Shifts and Differences Melvin Lewis, Kenon A. Brown, Andrew C. Billings and Justin Rogers Chapter 8Fandom in the Twitter World: Sentiment Analyses of the FBS College Football National Championship Bumsoo Park, Nathan A. Towery and Andrew C. Billings Chapter 9Machine Learning Insights within Gender-Enacted Social Media Content: The Case of the 2019 FIFA Women''s World Cup Minghui Fan and Andrew C. Billings Unit III: Fandom and the eSports Revolution Chapter 10Understanding eSports I: Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations Jue Hou and Andrew C. Billings Chapter 11Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Consumption Motivations of eSport and Traditional Sport Spectatorship Jue Hou and Andrew C.

Billings Chapter 12Understanding eSports III: Construction of the Motivational Scale for eSport Spectatorship Consumption Jue Hou and Andrew C. Billings About the Authors and Andrew C. Billings Unit II: Media Impact on Building Fan Behavior Chapter 5Resource Dependency Theory and Off-the-Field Behavior: An Analysis of Newspaper Coverage of the NFL''s Ray Rice Saga Mia Long Anderson, Josh Dickhaus and Kenon A. Brown Chapter 6The Power of Love: Sport Celebrity, Fandom and the Influence of Mental Health Disclosures on Reducing Stigma Nathan A. Towery, Nicholas R. Buzzelli, Scott Parrott, Andrew C. Billings and Danielle Sarver Coombs Chapter 7That''s the Ticket.Trend: College Football Bowl Subdivision (FBS) Ticketing Shifts and Differences Melvin Lewis, Kenon A.

Brown, Andrew C. Billings and Justin Rogers Chapter 8Fandom in the Twitter World: Sentiment Analyses of the FBS College Football National Championship Bumsoo Park, Nathan A. Towery and Andrew C. Billings Chapter 9Machine Learning Insights within Gender-Enacted Social Media Content: The Case of the 2019 FIFA Women''s World Cup Minghui Fan and Andrew C. Billings Unit III: Fandom and the eSports Revolution Chapter 10Understanding eSports I: Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations Jue Hou and Andrew C. Billings Chapter 11Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Consumption Motivations of eSport and Traditional Sport Spectatorship Jue Hou and Andrew C. Billings Chapter 12Understanding eSports III: Construction of the Motivational Scale for eSport Spectatorship Consumption Jue Hou and Andrew C. Billings About the Authors 2019 FIFA Women''s World Cup Minghui Fan and Andrew C.

Billings Unit III: Fandom and the eSports Revolution Chapter 10Understanding eSports I: Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations Jue Hou and Andrew C. Billings Chapter 11Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Consumption Motivations of eSport and Traditional Sport Spectatorship Jue Hou and Andrew C. Billings Chapter 12Understanding eSports III: Construction of the Motivational Scale for eSport Spectatorship Consumption Jue Hou and Andrew C. Billings About the Authors and Andrew C. Billings Unit II: Media Impact on Building Fan Behavior Chapter 5Resource Dependency Theory and Off-the-Field Behavior: An Analysis of Newspaper Coverage of the NFL''s Ray Rice Saga Mia Long Anderson, Josh Dickhaus and Kenon A. Brown Chapter 6The Power of Love: Sport Celebrity, Fandom and the Influence of Mental Health Disclosures on Reducing Stigma Nathan A. Towery, Nicholas R. Buzzelli, Scott Parrott, Andrew C.

Billings and Danielle Sarver Coombs Chapter 7That''s the Ticket.Trend: College Football Bowl Subdivision (FBS) Ticketing Shifts and Differences Melvin Lewis, Kenon A. Brown, Andrew C. Billings and Justin Rogers Chapter 8Fandom in the Twitter World: Sentiment Analyses of the FBS College Football National Championship Bumsoo Park, Nathan A. Towery and Andrew C. Billings Chapter 9Machine Learning Insights within Gender-Enacted Social Media Content: The Case of the 2019 FIFA Women''s World Cup Minghui Fan and Andrew C. Billings Unit III: Fandom and the eSports Revolution Chapter 10Understanding eSports I: Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations Jue Hou and Andrew C. Billings Chapter 11Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Consumption Motivations of eSport and Traditional Sport Spectatorship Jue Hou and Andrew C.

Billings Chapter 12Understanding eSports III: Construction of the Motivational Scale for eSport Spectatorship Consumption Jue Hou and Andrew C. Billings About the Authors and Andrew C. Billings Unit II: Media Impact on Building Fan Behavior Chapter 5Resource Dependency Theory and Off-the-Field Behavior: An Analysis of Newspaper Coverage of the NFL''s Ray Rice Saga Mia Long Anderson, Josh Dickhaus and Kenon A. Brown Chapter 6The Power of Love: Sport Celebrity, Fandom and the Influence of Mental Health Disclosures on Reducing Stigma Nathan A. Towery, Nicholas R. Buzzelli, Scott Parrott, Andrew C. Billings and Danielle Sarver Coombs Chapter 7That''s the Ticket.Trend: College Football Bowl Subdivision (FBS) Ticketing Shifts and Differences Melvin Lewis, Kenon A.

Brown, Andrew C. Billings and Justin Rogers Chapter 8Fandom in the Twitter World: Sentiment Analyses of the FBS College Football National Championship Bumsoo Park, Nathan A. Towery and Andrew C. Billings Chapter 9Machine Learning Insights within Gender-Enacted Social Media Content: The Case of the 2019 FIFA Women''s World Cup Minghui Fan and Andrew C. Billings Unit III: Fandom and the eSports Revolution Chapter 10Understanding eSports I: Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations Jue Hou and Andrew C. Billings Chapter 11Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Consumption Motivations of eSport and Traditional Sport Spectatorship Jue Hou and Andrew C. Billings Chapter 12Understanding eSports III: Construction of the Motivational Scale for eSport Spectatorship Consumption Jue Hou and Andrew C. Billings About the Authors 2019 FIFA Women''s World Cup Minghui Fan and Andrew C.

Billings Unit III: Fandom and the eSports Revolution Chapter 10Understanding eSports I: Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations Jue Hou and Andrew C. Billings Chapter 11Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Consumption Motivations of eSport and Traditional Sport Spectatorship Jue Hou and Andrew C. Billings Chapter 12Understanding eSports III: Construction of the Motivational Scale for eSport Spectatorship Consumption Jue Hou and Andrew C. Billings About the Authors 2019 FIFA Women''s World Cup Minghui Fan and Andrew C. Billings Unit III: Fandom and the eSports Revolution Chapter 10Understanding eSports I: Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations Jue Hou and Andrew C. Billings Chapter 11Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Cons.