Introduction My (All New!) Creative Collective Part 1 Getting to Know Yourself and Your Business Chapter 1: Setting the Scene for Success Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality Chapter 2: Branding Your Business Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo Chapter 3: Establishing Basic Business Practices What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help Part 2 Spreading the Word -- and Images Chapter 4: Marketing Basics Marketing Defined, Essential Marketing Materials, Photographs are Key Chapter 5: Your Craft Community Making Connections, Online Communities, Reaching Out to Your Fellow Crafters Chapter 6: Blogging Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What's your Online Look?, Give and Take, Creating an Online Newsletter Chapter 7: Advertising and Publicity Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media Chapter 8: Social Media Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video Part 3 Getting Down to Selling Chapter 9: The Craft Fair Scene First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair Chapter 10: Selling in Online Stores Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments Chapter 11: Selling In Brick-and-Mortor Stores Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment Chapter 12: Get Creative: Other Selling Options and Opportunities Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns Parting Advice Resources Index.