Social Media Campaign: Leverage popular social media platforms like Instagram, Pinterest, and Facebook to showcase visually appealing images of completed embroidery projects from the book. Create a dedicated hashtag for the book and encourage users to share their own creations, building a community around the craft. Share snippets of instructional videos demonstrating a few key stitches regularly to engage and educate the audience. Influencer Collaborations: Partner with influential embroidery artists or crafting influencers to review and endorse the book. This can include sponsored blog posts, YouTube tutorials, or Instagram takeovers. Provide influencers with advanced copies and encourage them to share their favorite stitches or projects, creating anticipation among their followers. Online Workshops and Tutorials: Host live online workshops or tutorials led by author Martine Biessy or other embroiderers, showcasing a selection of stitches and techniques from the book. Offer exclusive access to these sessions for those who preorder the book, creating a sense of value and urgency.

Email Newsletter Campaign: Develop an email marketing campaign targeting craft enthusiasts, emphasizing the unique features of the book and its potential to enhance their embroidery skills. Include exclusive offers, such as discounts for preorders or bonus digital patterns, to incentivize subscribers to purchase the book. Collaboration with Craft Stores: Partner with local and online craft stores to feature the book prominently in-store and online. Provide stores with promotional materials, such as posters and banners, to create a visually appealing display for the book. Embroidery/Craft magazines for review copies: American Craft; Embroidery: The Textile Art Magazine; Mollie Makes; Homespun; Love Embroidery Magazine; Stitch.