The most complete collection of floral design information in the ultimate reference book for professional floral designers. The AIFD Guide to Floral Design: Terms, Techniques, and Traditions is the ultimate reference for floral designers, covering everything from historical foundations to modern retail floristry. This comprehensive resource delves into plant physiology, care and handling, design principles, applications, and styles, including wedding, sympathy, and special event arrangements. It also features a directory of terms, charts, and glossaries, making it an indispensable tool for professionals. Key Selling Points: Comprehensive guide covering all aspects of floral design In-depth sections on plant physiology, care, and handling Detailed exploration of design elements, styles, and applications Special focus on wedding, sympathy, and religious floral designs Essential directory of terms, charts, and glossaries A must-have for every serious floral designer, this meticulously compiled compendium provides the most complete collection of floral design knowledge available in a single book.