The AIFD Guide to Floral Design is the floral designer's ultimate reference guide. Everything from plant physiology to design elements to cut flower care and handling is covered in this meticulously compiled compendium. Don't expect a lot of pretty pictures, do expect the most complete collection of floral design information available in one book. This book is a must for every serious floral designer. This title is part of the Schiffer LTD Program and Minimum Advertised Pricing (MAP) is in effect. In order for books to ship to retailers, you must enroll in the program by completing the LTD form. Please contact your Schiffer Sales Rep or sales@schifferbooks.com for further details.