It s this simple, vegetables are good for us, we don t eat enough of them and when we do, we don t always eat them in the right way. PURE is packed full of only the most real and raw juices, shorts, smoothies, milks and butters. From revitalizing morning juices to midday energy shots and restorative nutrient-dense juices to replenish your system in the evening, PURE will help integrate vegetable juicing into daily life. The recipes are based on the principle that the greatest proportion of the juice will always be made from raw vegetables with just a small amount of fruit, herbs, and spices added for flavor, which makes these juices the most pure, concentrated and nutrient rich source you will need in your diet.".