* Authors plan to travel to promote the book at many signings and pressopportunities, and maybe a few literary festivals and beer festivals. * In addition to bookstores, can sell/market book at craft beer bottle shops, souvenir shops, outdoor/travel stores, gourmet food and gift shops, and Trappist monastery shops. * Spotlight via Belgian beer websites, beer book websites. * Authors would like to do a large launch party (there were approximately 150 attendees at the launch party for the first edition), followed by signings at craft beer bars/bottle shops, a signing at a major beer event such as the Great American Beer Festival, beer & book pairings, etc. * Social media: authors will revive the specific accounts they created for the first edition of the book (along with the website), as well as promoting via their own personal followings, to get the word out about book sales, press, and signings. * Market/sell through Schiffer's European partners. (These sales would be with the book in English, but the book would be a good candidate for translation in the future given its international content.) Targeted social media outreach to different beer and travel groups Email to independent bookstores, library newsletter, gift reps and pop culture lists Press release to Cision lists.