The first official cookbook from Veganuary with 100 delicious plant-based recipes! The Official Veganuary Cookbook - features 100 plant-based recipes designed for people who love food, but want to cut down - or cut out - animal products. This will be the ultimate go-to vegan cookbook for new and seasoned vegans alike as well as flexitarians and 'lessmeatarians'. Covering breakfast, main meals, snacks & light meals, soups, dips, desserts and baking, the recipes are simple, share some top vegan secrets (nooch! aquafaba!), and give people vegan versions of meals they fear they might miss. Veganuary really know their audience. They know that food is a big deal, and people worry about what they will eat when they consider cutting down - or cutting out - animal products. They know what foods vegans miss and the meals they love. They want familiar foods (but with a twist). They want a mix of fresh-and-vibrant and comfort foods.
They don't want 1970s-style macrobiotic ingredients or hard-to-find products. They don't want to be in the kitchen for hours. And of course, flavour really matters. And so this book includes the recipes that people want to try. From sweet spiced (egg-free) apple pancakes to smoky Mediterranean Mac & Cheese to chocolate orange Oreo cheesecake. There are one-pot meals for simplicity, and showstopping dishes for when you need to impress a cynic! They do not rely on meat substitutes but let plants walk the talk. Gold title * Veganuary has a social reach of over 800k and an email newsletter subscriber database of 750k. * The book would feature heavily in the January 2024 Veganuary Campaign, which marks the 10th anniversary of Veganuary.
Celebrity supporters include actors Evanna Lynch (Harry Potter), James Moore (Emmerdale) and Peter Egan (Unforgotten), as well as TV presenter Jasmine Harman, and they will be offering recipes for the book. * Their 2022 campaign featured in more than 4,350 media stories globally and the combined reach of all our social media channels was 375 million. * The book will feature recipes from Veganuary campaigners in their offices across the world including Germany, US, Brazil, Chile, Argentina and India. * Veganuary 2022 saw more than 629,000 people officially sign-up on the Veganuary website but research by Kantar (2019) and YouGov (2021) suggests ten times more people actually take part than officially register. * This will be a beautiful aspirational book with photography throughout - publishing in time for Christmas gifting 2023, with the campaign to hit for Veganuary 2024. Competition: Anything You Can Cook, I Can Cook Vegan;One Pot Vegan;Bosh!;Deliciously Ella;One Pound Meals;The Happy Pear;Dirty ;So Vegan in 5;Eat More;Simply Baking;. Richard Makin;Roxy Pope and Ben Pook;Henry Firth and Ian Theasby;Ella Mills (Woodward);Miguel Barclay;David Flynn and Stephen Flynn;Matt Pritchard;.