Flawless : Lessons in Looks and Culture from the K-Beauty Capital
Flawless : Lessons in Looks and Culture from the K-Beauty Capital
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Author(s): Hu, Elise
ISBN No.: 9780593184189
Pages: 384
Year: 202305
Format: Trade Cloth (Hard Cover)
Price: $ 46.58
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Chapter 1 Beauty Is a Beast Our new Seoul home spread across half the thirty-fifth floor of one of the tallest high-rises north of the Han River, which famously bisects the city. We never got a key to the place because every unit was fitted with an electronic keypad for entry. The door played a trill or a five-note ditty, depending on whether it was unlocking or locking. The first week, I padded around in my socks on gleaming white heated marble tiles that were warmed underneath by Korea''s traditional ondol floor heating. My feet never once went cold in that apartment. I learned you could un-press the elevator buttons to deselect destination floors, which saved me many times when my then two-year-old Eva would get trigger happy with all the buttons. I marveled at the central vacuum system, in which every room had a conduit to plug in our vacuum hose, so we''d never be bothered to push around a vacuum cleaner from room to room. Down in the underground parking garage, maintenance workers waxed and buffed the floors so often that when we eventually bought a used Hyundai to drive, the tires would squeak when we parked, as if we were backing up on the surface of glass.


In the comfortable confines of my tower, I lapped up my initiation to Seoul. From our apartment''s floor-to-ceiling double-paned windows we could see everything, from the grassy patches of the U.S. army base next door to the Lotte World Tower-Seoul''s tallest skyscraper, a 45-minute drive away-to the numerous green-clad mountains that surround the city. Compared to most American cities, Seoul is first-world plus. It has all the advancements and conveniences of the world''s most developed places, but shinier, sleeker, and more efficient. Ours was just one of the many buildings pushing high into the cloud of pollution above the city. Like the rest of them, it was mixed use, so we had access to a coffee shop, nail salon, convenience store, and restaurant right in our apartment building.


Underground, subway cars come with heated seats from which I could stream my favorite shows on my phone, the Wi-Fi never interrupted. If I ever missed a bus, the next one reliably showed up two minutes later. And absolutely everything-everything-could be delivered straight to your door. Furniture, food, convenience items. Agencies even send actors to your doorstep if you need extra party guests-or a fake spouse-in a pinch. The futuristic place and its on-demand, always connected consumer culture was the opposite of a hardship post. It felt like a vortex and a privilege. I settled in by the summer of 2015 and spent the early weeks of June waddling around the apartment heavily pregnant with my second daughter, unpacking our clothes and housewares after they finally came off a container ship.


At night I''d go live from Korea for NPR''s Morning Edition in America, which was thirteen hours behind. Reclining on the slipper chair in my windowless home office, I used my belly as a handy shelf to rest my Comrex audio transmitting device on. The baby used my insides as a speed bag, doing nightly workouts on the lower part of my belly. Just enduring this was enough to wear me out. That summer was sticky and smelly, as hot as Seoul''s winter is cold. The humidity hung so thick that the barbecue smoke, diesel fumes, and steam from the sidewalk grates packed a pungent punch. Women scurried down the street hovering battery-powered pastel fans in front of their faces, and my husband Matt would come in from his commutes joking that he lost six pounds from sweat alone. I eventually dropped eight pounds-and four ounces-when Baby Isabel Rock made her entrance in early July, officially kicking off my maternity leave.


We gave her the middle name Rock partly as a play on the Republic of Korea (ROK) acronym that U.S. soldiers throw around. My parental leave allowed for eight weeks of nursing, sleeping in three-hour stretches to match the newborn''s schedule, and altogether sweating a lot in my postpartum husk. I stayed at home as if I were quarantining, which made sense because that summer MERS, a mysterious respiratory virus, came in from an airline traveler and spread rapidly through the city. In my reflection I saw all the nights of interrupted sleep and the heaviness from carrying a baby for nearly ten months. Dark circles parked under my eyes, and frown lines carved themselves between my brows. The hair on my head and body had grown thick from the hormones of pregnancy.


A little patch of fur even sprang up somewhere it never existed, on the front of my neck. Pregnancy and postpartum are the only periods of my life I have ever had boobs, so I enjoyed that at least, though less perhaps because they constantly leaked milk. Up until that point, my skincare routine consisted of a drugstore cleanser (thank you, Clean & Clear), followed by a moisturizer before bed. Now that I had finally made myself at home in a skincare product mecca and suddenly had nowhere to go and a lot of time on my hands. I decided it was time to try all the goop I''d seen and read about. When my unapologetically capitalist brother Roger came over to visit from Beijing, where he was also living as an expat, I knew he''d be game to go spend money in the name of self-improvement. He particularly wanted to shop for trendy clothing "where the hot Korean girls are, in Gah-roh-soo-geel," purposely drawing out the Korean. He was describing a tree-lined shopping street in the glitzy Gangnam district (made famous by the eponymous song) that''s a Korean equivalent to Rodeo Drive.


I learned the phrase one-minute bags to describe luxury handbags so trendy that on Garosugil you''d spot one on someone''s arm every minute or less. When Louis Vuitton was the most popular brand in South Korea, its handbags would flash by at an even quicker rate, earning them the nickname "three-second bags" because of their ubiquitous appearances. To wander these shopping streets, I brought along the two-week-old baby Isa. I strapped her onto me with one of those single pieces of stretchy cloth used to harness a sleeping baby onto your body, tangling myself and the baby together into an elaborate knot. (This required watching the manufacturer''s YouTube instructional video several times.) I had researched what to buy for this time of maternity-leave-slash-product experimentation before we set off for Garosugil (for my brother) and Myeongdong (for me and Isa). Myeongdong is the Korean mecca for skincare and makeup stores. Walking through a busy neighborhood in Tokyo-say, Shinjuku-can feel like walking through a video game.


Walking through Myeongdong in 2015 assaulted your senses with the same amount of neon and noises, but with notes of spa-like smells of lavender or jasmine, because it''s the cosmetics that reign there. An old cathedral, the seat of Seoul''s archdiocese, sits out of place among glossy department stores, as shoppers rush past it to worship at the altar of consumer beauty. They pack themselves into promenades and narrow alleyways lined with one glittering shop after another, looking for the hottest products to improve their faces and bodies in a hundred different ways. If you missed one Nature Republic store, there was another one across the street, and another one a block down. Same for Aritaum, or Etude House, or Olive Young, the Korean drugstore equivalent of Sephora. (There is also one actual Sephora store in Myeongdong.) Having at least enough knowledge to know I possess either dry or combination skin, I cribbed from lists compiled by Instagram influencers and fashion magazines that featured moisturizing products suited for my particular skin and circumstance. For good measure, I also jotted down whatever the go-to Korean beauty staples seemed to be at that time.


I came home with bags full of products and the generous samples they throw in with all Korean beauty purchases. The clerks knew which items the out-of-towners liked best, so they went straight to offering me creams to prevent wrinkles and concoctions involving snails, since that ingredient was all the rage that year. After taking time to unwrap each product''s packaging, I lined up the bottles and tubes and sticks on a mirrored tray on a counter in our vanity area that connected my closet to the bathroom. Almost all these products come with English instructions, so I studied what I was supposed to do with each item. It was complicated, and I struggled in particular with the sequencing of the Laneige Water Bank line, which includes at least ten products. Over the coming months of experimentation, I eventually tried most of the brand''s aqua-blue bottled products on my face, but almost definitely not in the correct order or at the frequency and consistency they recommend. Was it toner, then essence, then serum? Eye cream goes last, pretty sure of that. I dabbed that product under my eyes obsessively in the days after I bought it.


The blue bottles of Laneige were encircled on my vanity by a buffet of sheet masks from the beauty retailer Olive Young, and fruit-shaped containers of creams and lip balms from Tonymoly. By my sink, I kept the product I fell most sincerely in love with-a black sugar face scrub from Skinfood and eye cream in a mint-green frosted glass container from belif. K-beauty packaging changes every season, but at the time, Skinfood''s dark brown scrub with its paste-like consistency came in a little tub with a screw-on cap. Once a week, I scooped out one glob at a time with my pointer and middle fingers and spread it over my face, standing over my sink wearing a stretchy terry cloth cat ears headband holding my hair back. For thirty minutes I left the surface of my face-everything but the eye area-blanketed by the thick brown-sugary scrub. The sandy mud-looking st.


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