"On Digital Advocacy is outdoor advocate Katie Boués exploration of the intersection of advocacy, stewardship, social media, and our humanity. In this refreshingly frank consideration, Boué maintains that we all share a responsibility to protect our planet--especially those in the outdoor industry--and in the digital age, access to advocacy is abundant. Social media hands out the tools to get educated, gather resources, organize, and empower people to choose whatever slice of the "save the planet" pie that tempts the appetite to do good. The opportunity and potential for digital advocacy are dizzying, and Boué describes her own journey through that exciting and complex world. She then asks-and answers-the questions: What happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? What happens when a meteoric rise as a social media influencer comes at the expense of our well-being? In passionate form, she argues that as users of public lands, we have an ethical responsibility to the planet. Yet as inhabitants of our identities, we also have an ethical responsibility to ourselves. Boués honest and quick-paced essay charts a course for using the digital space to protect the outdoors while still protecting our human spirit"--"The book you didnt know you needed about advocacy in the digital age.On Digital Advocacy is an exploration of the intersection of advocacy, stewardship, social media, and our humanity.

We all share a responsibility to protect our planet--especially those of us in the outdoor industry--and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize, and empower ourselves on whatever slice of the "save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying--but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Can we use the digital space to protect the outdoors while still protecting our human spirit?"--.