" This book gives an exciting account of the author''s long journey exploring neuro-linguistic programming (NLP) and its connections to other conceptual frameworks for inducing behavioral change. I really enjoyed his fresh and inspiring approach to these important issues." - Dr K. Anders Ericsson, Professor of Psychology, Florida State University, USA "There are countless books on NLP. But there are only a few that are aimed at readers who have already studied the topic and who focus not only on the methodology of NLP, but on its embedding in the broad field of coaching and psychology. Bruce Grimley succeeds in writing in a scientifically sound manner, yet at the same time excitingly and comprehensibly for a popular audience. He writes in such a way that the core of NLP (the HOW of communication, thinking and behaviour) experienced by the reader themself while reading. We recommend this book to all advanced students of NLP as well as to all those who are open for taking the effectiveness of coaching to a new level.
" - Ueli R. Frischknecht, Secretary General IANLP, www.ia-nlp.org, Switzerland "This is an important and valuable publication that places NLP coaching in the contexts of psychology, counselling, psychotherapy, and academia. Bruce has picked up the mantle offered by Tosey and Mathison (2009) when they proposed that NLP faced three scenarios: entropy with NLP losing momentum, destruction through infighting or renaissance as a new model of therapy. Bruce very cleverly steers his way through the renaissance concept and offers a discussion that can only further the drive by some to encourage the credibility of NLP. Alongside, this is a window into Bruce''s own coaching practice through a model that NLP coaches can then adopt for their own practice. I look forward to this book being seen as a pivotal moment in NLP''s history towards greater academic and mainstream recognition.
" - Dr Lisa de Rijk. PhD, MSc, UKCP, RGN, Honorary Fellow UKCP, Author of Neurolinguistic Psychotherapy: A Postmodern Perspective, The Role of Brief Therapy in Practice, NLP Principles in Practice and The Clinical Effectiveness of NLP "Bruce Grimley''s book could just as well be titled ''Questions to Make You Think, for NLP Adepts and NLP Sceptics, Alike''. In the 21st century, professional coaches are free to learn and practice how they see fit - so why is NLP which started in the 1970''s still so popular? Bruce Grimley shows the international popularity of NLP and its application to coaching is due to the method of thinking and the practical creativity in the field of applied psychology. This book shows why NLP is too complex to be judged after just reading a few articles and books, and Dr Grimley''s book provides an excellent orientation for people without an NLP training. This excellent book will make you think and re-think what you thought you knew about NLP." -Lucas A.C. Derks, PhD, Founder and Director of International Laboratory for Mental Space Research "In this book, Dr Bruce Grimley has tackled head on some of the many questions professional coaches and psychologists have concerning the use of NLP.
He lucidly explains why he continues to use NLP in his professional practice and provides a text which is thorough and shines light on a modality that has been in use for over 40 years now. If you want to take your understanding of the professional use of NLP to the next level, you must have this book on your shelf." -Dr Karl Nielsen, President, International Association of NLP Institutes, and Professor, Universidad Central de Nicaragua (UCN) "This could be a challenging read for some. As a long-standing researcher in NLP, I see this as a valuable text to open up an academic discussion about the ''how'' and ''why'' of where NLP is at. The strength of opinion is clear, and not everyone will agree with all the points made, and that is a good thing. The book offers the opportunity for the field of NLP to start talking at a different level and to make some decisions about how we can step up to the next level." -Dr Suzanne Henwood, Director, mBraining4Success "This book is very suitable for a post-graduate-level audience. A very good, necessary and well-researched text.
" -Peter Schutz, PhD, NLP Trainer since 1989 (www.eanlpt.org. www.eucf.org) "People are complex. To facilitate outcomes in a coaching partnership requires skills to match that complexity. Bruce''s book bridges the person and the ''NLP how to'' of coaching in a practical, critical way.
This is a book for the advanced NLP practitioner. It is available just at the most critical time, assessing coaching and asking serious and uplifting questions about NLP. A must read to master the thinking and validity of NLP. Altogether, a marvellous NLP book to read!" -Armand Kruger, MA(Psych), International NLP Trainer, Clinical Psychologist (South Africa), Author, Founder of NLP and Neurosemantics in South Africa and Executive Coach "Textbooks can answer open questions and inspire. Those who are interested in the how and why of neuro-linguistic programming (NLP) and related methods should not let this book fall on the shelf. This book is recommended to all people, who deal with communication and change, to use the answers and suggestions contained therein professionally and privately to make our living world a little better." -Dr Franz-Josef Hucker, Psychotherapist (ECP) and Coach, Berlin, Germany "Bruce Grimley has demonstrated his commitment to guiding the experienced NLP coach to best practices. With his professionalism and excellent writing style, Bruce offers many ways to best understand NLP and its techniques.
It is our pleasure to recommend this book to our students and NLP community." -Rachel Hott, PhD, and Steven Leeds, LMHC, Co-directors, The NLP Center of New York, USA "In The 7Cs of Coaching , Bruce brings his intellect and subtle humour to explore NLP and its relationship (both practical and theoretical) to coaching and other personal development modalities. Whether we are a novice or an expert in any of these fields, The 7Cs of Coaching helps inform us how to become even better." - Jeremy Lazarus, MA (Coaching & NLP), FCCA, FCT, Master Trainer of NLP, Accredited Master Executive Coach and Performance Coach "Bruce Grimley is an unusual combination of a respected academic and an expert practitioner. In my 40 years'' experience of NLP coaching, including having founded a coaching school and serving as a founding member of several coaching associations, I''ve noticed that although most coaching schools teach a variety of theoretical platforms, they often discount NLP. But when it comes to practice, most of their graduates use a wide range of NLP techniques to get their work done. Dr Grimley''s new book is an exhaustive review of the scientific bases of modern coaching and how and what NLP has to offer and contribute to this field. As well as offering his own innovative model for NLP coaching, he has written perhaps the most thorough discussion and analysis of the relevant conflicts between the theories of psychological establishment, and the alarmingly positive results of NLP coaching.
If you are a coach or psychological professional, this is so far the most authoritative book available about this controversial scientific revolution." - Brian Van der Horst, Founder NLP Institute for Advanced Studies, San Francisco and Paris, formerly Chief Facilitator, Europe, Integral Institute, Consultant at Stanford Research Institute, USA, Editor of New Realities, Practical Psychology, Playboy , and The Village Voice and Paris Bureau Chief, Integral Leadership Review "The book by Bruce Grimly tries to connect the academic critical approach with the pragmatical value of NLP - practice-based evidence vs. evidence-based pr actice, etc. This artificial antagonism is not very helpful, and the book proves that it is possible to benefit from a more holistic approach. The idea of the continuum coaching-counselling-psychotherapy as well as the basic assumptions that there are more similarities than differences in the spectrum of psychological interventions/influences is also very modern, and it emphasises more the importance of proper rapport and patients/ clients beliefs vs. the value of a specific method/technique. The method is certainly important, but we all know that each intervention is based on the relation. The book responds to the needs of the modern society which needs ''practical psychology'' with predictable outcomes achievable within weeks/months.
It has a different role and function than the long-term psychotherapeutic process. The 7C concept can be very useful for practical implementation, mostly because of its simplicity and clarity. Bruce Grimley optimistically promotes the notion of concentrating on the well-functioning human being that can fully realise his/her potential and strive for excellence and self-fulfilment rather than concentrating on fixing pathology only. I highly recommend the book for everybody working in coaching and counselling." -Dr Hab Alicja Galazka, Professor, University of Silesia, Poland and Trinity College, London, UK "NLP needs this book. Like an ancient swordsman facing overwhelming odds, Bruce Grimley enters academia to take on both the legitimate and the illegitimate criticisms against NLP. As an NLP scholar, he engages the academic battles over what NLP is and its credibility. He explores NLP''s relationship to both therapy and coaching.
In doing that, he pushes through to reveal the transformational wonder of NLP as a change model. Observing this personal journey into NLP and coaching, I found myself feeling amazed, frustrated, delighted, informed and many other states. Since my experience has been very different, I find some of his conclusions questionable. It''s a good read and an imp.