Submit to key industry reviewers, including Publishers Weekly and Library Journal Complete comprehensive SEO and online advertising campaigns to expand reach and create anticipation for the book (targeting the United States and India) Prepare a media/speaker's kit to solicit speaking engagements Devote blog and social media activity to a series of articles and posts highlighting elements of the book Email the top 100 business podcasters, noting the release date to get scheduled on their program Email the top 100 business reporters and bloggers seeking a feature or article about the book Conduct a series of simultaneous YouTube and LinkedIn live events to educate network leading up to the publication Set-up regional speaking engagements with associations like the Chamber of Commerce and the Rotary Club Highlight a banner on the homepage of business website and create a specific landing page to provide details about the book Change social media accounts to highlight the cover image of the book and details of the release Include a promo code within the book that allows for people to take and get the full Time Management Analysis report for free Conduct a virtual book tour with scheduled appointments and guest spots on industry podcasts and on-line events As a member of the Society for Human Resource Management (SHRM), submit proposals to national and local chapters for speaking opportunities Arrange a radio tour Create and print postcards and marketing materials to send to influencers and to hand out at speaking events Continue to devote blog and social media activity to a series of articles and posts highlighting elements of the book Conduct a series of presentations to regional associations and community groups Work with adult education centers to teach a course on time management and feature the book as part of the program.
The Time-Optimized Life : Moving Everyday Preparation, Execution and Control from Finite to Infinite