Submit to key industry reviewers, including Publishers Weekly and Library Journal Continue investing $2k monthly budget for targeted book promotion Make a podcast promotion push in early 2024. Target podcasts focusing on productivity, work-life balance, and post-pandemic adjustments Run a "Return to the Office" Campaign, positioning the book as the go-to resource for individuals returning to the office after the pandemic Facilitate interactive promotions, encouraging readers to take a picture of themselves with the book at bookstores and tag on social media in exchange for a free audiobook Offer free evergreen webinar to continuously promote Win The Week , as it aligns perfectly with the book's message Develop Win The Week Course and offer it for free to readers. It could act as an upsell or funnel into other products or services Utilize times like the New Year, National Productivity Day (June 20th), and other relevant events to push promotions and keep the book in the public eye Implement PR hooks, especially those related to productivity. The authors can also send a list of potential PR hooks for more targeted campaigns With an impressive open rate, regularly promote the book to the authors' 100k contacts, possibly with special offers or added bonuses Utilize YouTube, Instagram, and Facebook, to share regular content, including behind-the-scenes glimpses, excerpts from the book, and sharable productivity tips Engage with local bookstores to ensure the book is prominently displayed alongside other notable productivity books.
Winning the Week : How to Plan a Successful Week, Every Week