Promotion will be handled by a hired marketing team and publicist Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews Develop the dedicated book website to provide information about the book, author bio, and links to purchase options Leverage the author's Instagram account with 17K followers, to promote the book and engage the audience Utilize the author's LinkedIn profile with 1K followers to connect with professionals in the education and higher ed industries, sharing updates about the book and establishing valuable connections Market the book to the author's alma maters and leverage her relationship with Pepperdine to reach out to all undergraduates and graduate campuses associated with the university Pitch the book to local campus bookstores, including UCLA, USC, LMU, Cal Lu, FIDM, and UCSD, to secure shelf space and visibility among the student population Approach 2U, the author's long-standing educational technology partner, and discuss the opportunity to distribute the book's content to prominent universities across the country, leveraging their wide network and student support team Utilize the author's position as a Manager within Deloitte's higher ed practice to gain exposure to various campuses on the west coast and promote the book among relevant academic circles Leverage the author's extensive speaking experience and diplomatic training to secure speaking engagements at relevant conferences, educational events, and literary festivals, promoting the book to a wider audience Engage with readers interested in the book via email list and newsletter on the author's website(s) Regularly share updates, exclusive content, and promotional offers to nurture the reader community.