Marketing Plans: Carol Zurita has a marketing plan to promote her book, Get Powerful Now! Your Guide is Moving On. Zurita sends out a weekly newsletter that typically gathers 100,000 readers per month. She has hired an assistant to help with the promotion of her book. Zurita is an experienced public speaker, which will help with future promotion. In the past, she has spoken to millennials about taking action on new or stalled projects. By June 2019, Zurita will have eight speaking engagements lined up in states such as New York, Colorado, Washington, and California, where she plans to promote and sell at least 3,000 copies of her book. Zurita has a unique marketing plan for the promotion of her book. She plans to obtain radio interviews, gain influencers to help with book promotion endeavors, host an event for women going through divorce or break-ups, and host an event for people looking for motivation.

She also wants to obtain strategic partnerships with therapy offices so she can display her book for sale to her key audience: readers searching for emotional help.