Acknowledgements Preface Introduction Part One : Setting It All Up Chapter 1: Foundations Chapter Overview Brainstorming Primary versus Secondary research Storyboarding Development Feedback and Feed Forward Documentation Resources Chapter 2: Audience Chapter Overview Personas and Empathy Maps Context Format Treatment Tone of Voice Resources Chapter 3: Structure Chapter Overview Story Narrative Key message Documentary Voice over versus captions Resources Chapter 4: Sound Chapter Overview Creating the right tone and atmosphere Sound as a tool for Focus Shape Working with Musicians What's free and what's Not Resources Part Two: Creating The Elements Chapter 5: Composition Chapter Overview Framing Motion versus stillness Screen space Focus Resources Chapter 6: Camera Chapter Overview Camera movement Why use different lenses Camera techniques Using a variety of Shot Resources Chapter 7: Form Chapter Overview Circle Square Triangle Using Form as exploration Visual Summaries Outcomes Resources Chapter 8: Colour Chapter Overview A quick overview of the history of colour on screen Significance of colour Combinations Creating a colour palette Colour correction and grading Resources Part Three: Putting it all Together Chapter 9: Text and Info Chapter Overview Character Legibility versus readability Ways of creating text Movement Titles Data Visualisation Resources Chapter 10: Editing Chapter Overview How editing developed from shorts to features Invisible and visible editing Transitions (and Tips) Effects Rhythm and Pace Resources Index.