Marketing Strategy for the Creative and Cultural Industries
Marketing Strategy for the Creative and Cultural Industries
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Author(s): Kolb, Bonita
Kolb, Bonita M.
ISBN No.: 9780367419769
Pages: 324
Year: 202009
Format: Trade Cloth (Hard Cover)
Price: $ 276.00
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Praise for the previous edition: 'Dr. Kolb has lead the development of educational tools to support the cultural and creative industries. This book is essential reading for the classroom, as well as for incubators and entrepreneurs. It puts marketing strategy at the center stage of any successful venture in the CCI and provides a precise roadmap to achieve it.' -- Javier Hernández-Acosta, Professor, Universidad del Sagrado Corazón and Consultant for cultural and creative industries, Puerto Rico 'Up to date, excellent and timely, this text uniquely addresses the development of marketing plans for companies from within the creative and cultural sector. The book is full of teaching aids with a structure to encourage integrated practice and theoretical learning. I strongly recommend this book for all students in the field of creative business.' -- Paul M.


W. Hackett, Faculty, Emerson College, USA 'The field of arts marketing is a hugely important area for constructing knowledge about the arts. With this practical guide to understanding the application of marketing in the arts, Bonita Kolb makes a significant contribution to this field.' -- Peter Zackariasson, Associate Professor, University of Gothenburg, Sweden.


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