There is no such thing as perfect radio, therein lies the delicious unpredictability which prompts most British adults to tune in each week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning and mastering the basics of this great medium. In this book, David Lloyd, a thirty-year radio veteran across all formats, shares hints to point you in the right direction as a presenter or producer. If you are planning a career in radio, or taking your first steps, it will speed your journey. Lloyd also reveals all the things others will forget to tell you about until it's too late. If you've been around the block a few times, or catapulted into a media world you do not fully understand, he will help you address your new challenges.

The author draws upon his time working with some of the finest talents in British radio and generously shares what he has learnt from them; and the anecdotes along the way.From the technical to the artistic; from content to style; from the practical to the emotional, How to Make Great Radio will show you the difference between an average broadcaster and a great one, and help you reach that goal.