"A real development 'Bible.' An entertaining and extremely informative read that provides a practical insider's perspective of the entertainment industry. It will appeal to both entertainment business and creative hopefuls as well as seasoned professionals." --Amy Sauertieg, M.A., Lecturer in Communications, Penn State University, USA "Too many of those studying to enter the film and TV industries with ambitions to express themselves creatively--as writers or directors--fail to appreciate the complexity and significance of the content acquisition and distribution business and how much influence is exerted through this buyer's market. For them, Kirkpatrick's book should be mandatory reading." --Stephen Gordon, Program Leader, BSc (Hons) Film Production Technology, Birmingham City University, UK "Understanding the principles behind the distribution of film and TV within the industry is crucial in preparing our own content for the world.

Scott's book breaks down this complex business and makes it both simple, and relevant to producers like ourselves. A must-have for any content producer." --Noah and Brigham Sunday, Co-Founders of StoryBox Studios "The Pulitzer Prize-winner E.O. Wilson once wrote, 'We are drowning in information while starving for wisdom.' The same could be said for filmmakers who are 'drowning in the production of content while starving for answers on how to distribute their content effectively.' Kirkpatrick's book provides this much-needed wisdom." --Scott McMahon, Founder of Film Trooper Podcast; Author of How to Make and Sell Your Film Online and Survive the Hollywood Implosion While Doing It "Media distribution is the piece of the puzzle that separates Hollywood players from Hollywood wannabes.

I am in awe of Scott Kirkpatrick's deep understanding of the content market and his ability to snap it all into place." --John Ott, makingthemovie.com "Many filmmakers mistakenly rush to market without having a solid plan for distribution. This book provides the necessary foundation for how distribution works, so you can avoid common pitfalls and improve the chances for ROI. It is a recommended read for any filmmaker who wants to 'level up' their career." --Jason Brubaker, Film Distribution Executive, Founder of Filmmaking Stuff.