"In regularly working with Dr. Amelia Burke-Garcia on influencer marketing initiatives over the past several years, specifically for clients in the public health and wellness space, I''ve seen her passion and deep knowledge about the field and her work firsthand. She is one of the most well-organized, articulate and strategic partners I''ve worked with, and unlike many marketing practitioners, she approaches social media and influencer work with the sound reasoning and trained eye of a great researcher. Dr. Burke-Garcia''s dedication to matching the needs of her health clients with influencers who authentically engage their audiences on relevant topics, paired with her creativity, strong work ethic and solutions-based approach to influencer marketing, have resulted directly in the success of one campaign after another. Within my company, we consider her a valued partner, and when she shares insights, ideas and case studies from her work, others should sit up and take notice." -- Erin Olson, vice president, client services, The Motherhood influencer marketing agency "Strategic use of new methods for communicatinghealth messages effectively in a digital-first world is critically important to ensuring that the right message gets shared and understood bythe right person at the right moment.Unfortunately, there are not many authors with the relevant expertise neededto effectively guide strategicdigital healthcommunication.
Dr. Amelia Burke-Garcia, however, is one of the most well qualified experts for guiding evolvingdigital health communication technologies, policies, andpractices. Her vastexperiences in digital health, coupled with her clearand conversational writing style, enables her to connect directly with readers to help them make informed choices about the bestuse of digital health communication. I highly recommend her important new book, Influencing Health: AComprehensive Guide to Working with Online Influencers to everyone studying or using digital health information systems." -- Gary L. Kreps, PhD, University Distinguished Professor of Communication, Director of theCenter for Health and Risk Communication,George Mason University "More than half the world''s population uses the Internet to find information and connect with family, friends, and neighbors. Almost half are active on social media platforms. Understanding and leveraging this digital ecosystem are critical to improving the health of our nation.
Amelia Burke-Garcia is a nationally recognized expert who has created evidence-based digital media strategies that not only raise awareness about important health topics such as cancer, infectious disease, and birth defects, but also motivate and measure health behavior change. This book describes her pioneering work with digital influencers, making it a must-read for all public health professionals." -- Terry Savage, M.A., vice president at Westat Health Communications and the Society for Health Communication "Many of us who work in communication and marketing are easily swept up in the latest technology and social media channels without having the evidence to support of our decisions or a strategy to drive our activities. We are at a critical moment with influencer marketing, and this burgeoning field, which is expected to grow to a $10 billion industry by 2020, is desperately in need of supporting data, thoughtful research, and an evidence-based approach to guide today''s brands and organizations. Dr. Amelia Burke-Garcia is the leading communication expert in this field, and her understanding of effective communication principles, published data on influencer marketing, and personal connections with many of today''s leading influencers makes her the perfect person to write this book.
My colleagues are repeatedly asking me for resources that provide best practices and tips on influencer marketing, and I am anxiously awaiting this book''s publication. I''m confident it will serve as an invaluable resource to our field." -- Erin Norvell, Executive Director, Society for Health Communication; Founder and Principal Strategist, Digital Edge Communications mp;lt;/I>Erin Olson, vice president, client services, The Motherhood influencer marketing agency "Strategic use of new methods for communicatinghealth messages effectively in a digital-first world is critically important to ensuring that the right message gets shared and understood bythe right person at the right moment.Unfortunately, there are not many authors with the relevant expertise neededto effectively guide strategicdigital healthcommunication. Dr. Amelia Burke-Garcia, however, is one of the most well qualified experts for guiding evolvingdigital health communication technologies, policies, andpractices. Her vastexperiences in digital health, coupled with her clearand conversational writing style, enables her to connect directly with readers to help them make informed choices about the bestuse of digital health communication. I highly recommend her important new book, Influencing Health: AComprehensive Guide to Working with Online Influencers to everyone studying or using digital health information systems.
" -- Gary L. Kreps, PhD, University Distinguished Professor of Communication, Director of theCenter for Health and Risk Communication,George Mason University "More than half the world''s population uses the Internet to find information and connect with family, friends, and neighbors. Almost half are active on social media platforms. Understanding and leveraging this digital ecosystem are critical to improving the health of our nation. Amelia Burke-Garcia is a nationally recognized expert who has created evidence-based digital media strategies that not only raise awareness about important health topics such as cancer, infectious disease, and birth defects, but also motivate and measure health behavior change. This book describes her pioneering work with digital influencers, making it a must-read for all public health professionals." -- Terry Savage, M.A.
, vice president at Westat Health Communications and the Society for Health Communication "Many of us who work in communication and marketing are easily swept up in the latest technology and social media channels without having the evidence to support of our decisions or a strategy to drive our activities. We are at a critical moment with influencer marketing, and this burgeoning field, which is expected to grow to a $10 billion industry by 2020, is desperately in need of supporting data, thoughtful research, and an evidence-based approach to guide today''s brands and organizations. Dr. Amelia Burke-Garcia is the leading communication expert in this field, and her understanding of effective communication principles, published data on influencer marketing, and personal connections with many of today''s leading influencers makes her the perfect person to write this book. My colleagues are repeatedly asking me for resources that provide best practices and tips on influencer marketing, and I am anxiously awaiting this book''s publication. I''m confident it will serve as an invaluable resource to our field." -- Erin Norvell, Executive Director, Society for Health Communication; Founder and Principal Strategist, Digital Edge Communications ation. I highly recommend her important new book, Influencing Health: AComprehensive Guide to Working with Online Influencers to everyone studying or using digital health information systems.
" -- Gary L. Kreps, PhD, University Distinguished Professor of Communication, Director of theCenter for Health and Risk Communication,George Mason University "More than half the world''s population uses the Internet to find information and connect with family, friends, and neighbors. Almost half are active on social media platforms. Understanding and leveraging this digital ecosystem are critical to improving the health of our nation. Amelia Burke-Garcia is a nationally recognized expert who has created evidence-based digital media strategies that not only raise awareness about important health topics such as cancer, infectious disease, and birth defects, but also motivate and measure health behavior change. This book describes her pioneering work with digital influencers, making it a must-read for all public health professionals." -- Terry Savage, M.A.
, vice president at Westat Health Communications and the Society for Health Communication "Many of us who work in communication and marketing are easily swept up in the latest technology and social media channels without having the evidence to support of our decisions or a strategy to drive our activities. We are at a critical moment with influencer marketing, and this burgeoning field, which is expected to grow to a $10 billion industry by 2020, is desperately in need of supporting data, thoughtful research, and an evidence-based approach to guide today''s brands and organizations. Dr. Amelia Burke-Garcia is the leading communication expert in this field, and her understanding of effective communication principles, published data on influencer marketing, and personal connections with many of today''s leading influencers makes her the perfect person to write this book. My colleagues are repeatedly asking me for resources that provide best practices and tips on influencer marketing, and I am anxiously awaiting this book''s publication. I''m confident it will serve as an invaluable resource to our field." -- Erin Norvell, Executive Director, Society for Health Communication; Founder and Principal Strategist, Digital Edge Communications her pioneering work with digital influencers, m.